When Blair James, Owner and Co-Founder of Bondi Sands, was a kid, he wanted to be a basketball player, Formula One race car driver, or a brand creator. While the first two didn’t quite pan out, his instinctual understanding of how people connect with brands has paid off. Bondi Sands is not only a self-tanning brand with global distribution, but the market leader on social media. In this episode, hear how the brand evolved and grew from a single tanning salon and glean key insights on the importance of truly knowing your customer.
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